Driving Growth Through Strategy, Messaging, and Storytelling
Specializing in AI, Security, IoT, Analytics, and Data systems. Transform complexity into clarity and create go-to-market (GTM) plans that generate real results.
Services
Strategic marketing expertise for B2B technology companies at every stage of growth.
Product Marketing Strategy
Develop compelling positioning, messaging, and go-to-market strategies that resonate with buyers and drive revenue.
Fractional CMO
Executive marketing leadership on a flexible basis. Build and guide high-performance marketing teams without the full-time commitment.
GTM Planning & Execution
End-to-end go-to-market planning from market analysis to launch execution, ensuring your product reaches the right audience.
Positioning & Messaging
Translate complex technical capabilities into clear, compelling narratives that connect technology to business outcomes.
Competitive Analysis
Deep market intelligence and competitive positioning to differentiate your offering in crowded enterprise markets.
Demand Generation & ABM
Strategic demand generation and account-based marketing programs that build pipeline and accelerate sales cycles.
Domain Expertise
Unlike many marketing staff, possess strong technical skills and knowledge of the underlying systems shaping the enterprise software industry.
Artificial Intelligence
Expert in Generative AI applications. Founder of Anjin.ai, a start-up providing RAG systems for marketing teams.
Security
Have worked with a broad portfolio of security solutions: anti-virus, vulnerability assessment, SIEM, XDR, and more. Excel at translating technical capabilities into messaging and content.
IoT & Edge Computing
Container platforms, embedded systems, and edge deployments. Co-founded Nubix, a container platform for ARM devices.
Analytics & Intelligence
Operational intelligence, big data analytics, and business intelligence platforms. Gartner Cool Vendor experience at Rocana. Have developed analytics applications using ML algorithms such as k-means, SVR, and XGBoost.
Data Systems
Enterprise databases, data management, and middleware. Background includes Informix, TIBCO, and modern data platforms.
About Tom Yates
Product marketing leader known for building high-performance teams and scaling growth across startups and enterprise organizations. Track record of driving revenue growth, scaling businesses to exceed $100M annually.
Focused on positioning companies to win in complex, high-stakes markets—excels at working with executive teams to align product, go-to-market, and revenue strategy to deliver sustained, scalable outcomes.
Expert in translating technical innovation into market leadership across AI, analytics, IoT, and security. Brings clarity to ambiguous markets—shaping positioning, refining value propositions, and enabling sales to compete and win at the enterprise level.
Career Highlights
- Co-Founder & CMO/CPO at Anjin.AI and Nubix (acquired by Atym.io)
- Sr. Director, Product Marketing at Rocana (Gartner Cool Vendor, acquired by Splunk)
- Product Marketing at TIBCO Software driving 300% YoY pipeline growth
- Advisor and Mentor at StartUpNV accelerator program
- Product Marketing Consultant at Aventi Group
Let's Connect
Whether you're looking for strategic consulting, a fractional CMO, or just a good conversation about emerging tech, I'd love to hear from you.